Vadim Soloveychik
Interim CMO·Marketing for high-growth, compliance-heavy businesses
Crypto & digital assets · Fintech & trading · iGaming
Previously
Every business I have led marketing for sells something regulated, complicated, or both, to a mainstream consumer, at speed. iGaming, CFD trading, digital assets. You cannot advertise where you want, acquisition economics are punishing, trust is the product, and a regulator or a platform can rewrite the rules mid-quarter.
The growth playbook that works in unconstrained consumer software does not survive contact with these markets. Knowing which parts still apply is what I am hired for.
Funded start-ups and scale-ups that have product-market fit but no marketing rails built to scale.
Positioning and message architecture. Segments. Go-to-market, launch sequencing, monetisation and unit economics. Channel strategy and budget model. The regulatory and platform constraints that decide what is possible. Targets, and the measurement behind them.
Org design and hiring. Process, tooling, attribution and reporting. Agency and partner selection. Campaigns run in flight, so momentum holds while the function is built.
I run it, then hand it to the marketing leader I hired, against a named milestone.
Where a marketing function exists but one thing needs a senior owner: a product launch, a brand campaign, a market entry, a sponsorship or event programme. Fixed fee, defined end.
Engagements are priced by phase with defined deliverables, not by the hour. The minimum engagement is the four-week strategy sprint.
What an agent should own, what a person should own, and where the handover sits is now a first-order question in marketing org design, rather than a tooling decision taken afterwards. It changes the headcount plan, the seniority mix, the process map and the cost base. Fewer people doing production, more people doing judgement, and workflows built around agents rather than retrofitted to them.
Chief Marketing Officer · Bitcoin-first mining and financial services app
Relaunched a fast-growing regional Bitcoin mining platform as a global Bitcoin-first super app, adding debit card, lending, yield and marketplace verticals alongside mining. The business grew by an order of magnitude, to 3m+ active users.
Chief Marketing Officer · Global CFD and spread betting platform
Restructured the marketing and analytics organisations and rebuilt acquisition on a performance footing, cutting ROAS payback from 12+ months to 3.
Marketing Director, then Director of partypoker · Global gaming and sports betting operator
Built the global marketing organisation from a standing start, then ran partypoker as a business unit. NGR +41% and EBITDA +82%, on a rebuilt player value model and loyalty programme.
CIS Regional Director, then Go-To-Market Director, then Marketing Director · Global online poker, $800m+ net revenue
Built the CIS market from scratch to a 60% share. Relaunched the brand globally as “a game of smarts for maverick minds”, built on an ambassador programme with Cristiano Ronaldo, Neymar Jr, Rafael Nadal, Usain Bolt and Kevin Hart, and ran the product launches behind it on a $180m+ budget, including Spin & Go and the global mobile rollout.
CMO and investor · Esports betting start-up
Idea to funded product: brand, team, go-to-market, CRM, monetisation and the initial BI and martech stack. Funded through ICO and into institutional Series A.
Tell me the company, the stage, and the problem. I will tell you whether I am the right person for it.